15/09/2026 - Z line

Niederbuchsiten, September 2026 – JURA unveils the Z10 Obsidian Black. The model features a 5-inch colour touchscreen display, which offers 35 percent more screen space than its predecessor. With 51 speciality coffees from the four worlds of indulgence of Hot Brew, Light Brew, Cold Brew, and Sweet Foam, the new Z10 consistently continues the diversity of the existing line. The larger display and the Obsidian Black finish emphasise its elegant appearance.

Better overview, tried-and-tested features
JURA is expanding its premium range with the Z10 Obsidian Black. At the heart of this latest develop-ment is a new 5-inch touchscreen colour display, which offers 35 percent more screen space than the previous model. The larger colour touchscreen display makes it easy to navigate the machine’s special features and functions.

A total of 51 speciality coffees from four worlds of indulgence are available to choose from: Hot Brew, Cold Brew, Light Brew and Sweet Foam. Each speciality is prepared using a brewing process tailored to the beverage in question. Features include, among others, the P.R.G.2+ precision grinder, the variable brewing unit with 3D brewing technology, five different brewing processes, as well as functions such as Coffee Timer, Caffeine Regulator, Milk Assistant and Quality Assistant. The user interface is based on tapping and swiping, as well as up to four customisable user profiles.

The Z10 is also getting a new look. The Obsidian Black finish is inspired by volcanic glass and gives the fully automatic machine a striking appearance. The design is characterised by the distinctive styling of the Z-Line and a cup grille made from solid die-cast zinc.

The Z-Line as a driver of technological developments

The Z-Line is one of JURA’s signature model ranges and, since its launch, has been synonymous with technological innovation in the field of fully automatic coffee machines. Back in 2004, JURA introduced the One-Touch Cappuccino function with the Z5. The Z6, launched in 2015, introduced, among other things, the first all-in-one coffee spout, automatic milk system cleaning, and an intelligent water system featuring RFID technology. In 2021, the Z10 became the first fully automatic coffee machine in the con-sumer market to enable cold brew to be made at the touch of a button.

To date, more than 400,000 models of the Z-Line have been sold worldwide. The latest Z10 Obsidian Black builds on this development and continues the model range with a larger display and an exclusive colour variation.

Further development in our anniversary year

The launch of the Z10 Obsidian Black coincides with JURA’s 95th anniversary. With the new version, the company is adding a further development to its Z-line, which underlines its significance within the range.

>> Link to the product video